The year 2007 has suddenly opened the doors of Malayalam theatres to dubbed films from Andhra Pradesh.

Until now, only Tamil films had a big market in Kerala. In most cases, the distributors didn't bother to dub the film in Malayalam due to similarities in the languages. But, things are changing now. Quite a number of films from Telugu had become fabulous hits in Malayalam. Initially, this was attributed to the fact that the heroines in these films were from Kerala. A number of these films had Nayantara in the lead role.

But these days, even films with no Malayali stars are becoming popular in Kerala. The first in the series was 'The Hero' with Allu Arjun in the lead.

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Recently, a campus-based blockbuster hit in Telugu, 'Happy Days' was released in Kerala. The film was dubbed in Malayalam. Newcomers had starred in all the main roles.

This film too is now running packed houses in the state. This is in spite of the popularity of the recent Prithviraj-starrer, 'Chocolate'!