Until now, Nayantara was steadfastly refusing offers to endorse products, she believed that starring in too many ads would diminish her popularity and over-expose her is the media.

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She also wanted that audience to come to the theatres to see her. But she finally seems ot have changed her mind about this.

Chennai Superkings is the name of the IPL team from Chennai. Mahendra Singh Dhoni is the captain. Former Cricket player Krishnamachari Shrikanth is the manager of the team. With the first series beginning in the midweek of April, preparations are now on in full swing to promote the tournament and the 20-20 format.

Tamil actor Vijay was picked up as the brand ambassador. Now comes the surprise news that Nayantara is going to be the co-ambassador!!!

Rajiv Menon will direct this ad campaign.